Samsung leads the pack, Smartphone Market in India Grows 29% In Third Quarter

Posted on: Aug-2018 | By: MarketDeeper | Electrical & Electronic Device

The shipments of mobile in India are expected to reach the mark of 262 Million units till the fourth quarter arrives. Relying on the numbers, vendors dealing in mobile shipped approximately 80 Million in the third quarter as per the analysis.

As per the study, total 200 Million mobile handset units were shipped in the country right from the start of the year. A sequential growth of 29% was recorded in the Indian smartphone market in the Q3, with to be precise 37.5 Million shipped, on the grounds of the festive season.


Samsung dominated the third quarter with the share of 22%, while Xiaomi took the accountability of 11%. There were various entries made by handset manufacturers such as Reliance Jio LYF with the offering of an entry-level feature phone. This same strategy was used by the competitor in the entry-level smartphone segment.

The analyst anticipates that this trend will also be seen in the quarter four, which will result in a potential increase in market share specifically for the Indian brands. It would also result in the collaboration of vendors in smartphone segment ranging below Rs 5,000. However, it will be interesting when the Indian brands will be benefitted against the Chinese dominance over the market.

Coming on the figures of Xiaomi, it reported in-order growth of 84%, which is the equivalence to that of smartphone shipments of Samsung. The Indian brands had to settle for the 28% growth, while on the basis of global shipments, it recorded 52% growth sequentially. About 44% share of the market was grabbed by the Chinese brands.

It has been said that the growth of the Chinese mobile maker, Xiaomi will rely on its new offline channel strategy to beat the competition. There was a comeback of Nokia in the listing of top mobile handset brands. Nokia also witnessed an appreciable response owing to its feature phones.

Growing penetration of latest technology, government focusing on bringing several investment, and increased spending ability of the average earning individual has also motivated the growth of the smartphone market in India.

In addition, e-commerce sector giving out hefty discounts on the festive season is also one factor driving the growth of the market.