Avenir Telecom With Energizer Mobile Phone Accessories Enters Indian Market

Posted on: Oct-2017 | By: MarketDeeper | Electrical & Electronic Device

Mobile phone accessories are the hardware or software parts that are not essential for the functioning of mobile phones. The accessories include batteries, chargers, earphones/headphones, memory cards, portable speakers, power banks, and protective cases. These accessories complement the performance, maintenance, and features of mobile handsets. The mobile phone accessories market is mainly driven by the need for efficient mobile phone maintenance and technological innovations. This market is extremely dynamic owing to the constant launch of products with new features. Further, the interchangeability and compatibility of these accessories allow the users to opt from a broad array of product offering.

In past few years, the usage of smartphones and several other handheld mobile devices has increased resulting in an overall spur in the worldwide market. The rising expendable income along with the launch of new affordable range of smartphones has boosted the growth of the market for mobile phones and accessories as well. Even the demand for earphones/headphones is expected to boost significantly in the near future. Usually, the original equipment manufacturers supply accessories such as earphones/headphones and chargers. As present-day smartphone batteries are incapable of sustaining heavy usage, the requirement for power banks is anticipated to surge rapidly.

The rising mobile phone accessories demand and high-profit margins have resulted in the launch of their own accessories by established players in the mobile handset industry. Avenir Telecom has declared its introduction in Indian market with the roll out of Energizer accessories in India for smartphones. This consists of the roll out of products across several categories, including USB cables, USB Hub Stations, tempered glasses, several products in charging solutions, waterproof & anti-shockcases, Apple-certified products, to start with. Waterproof and anti-shock cases will be offered for flagship Samsung smartphones and Apple iPhone.

Still, all the other accessories will be bifurcated into 3 categories, namely, Ultimate being the premium one, high-tech will be the mid-budget range, and classic will be starting range. The products will be available via Snapdeal, Amazon, Flipkart, and TataCliq. The products will be dispersed by offline by PARAS group, which will be obtainable across major retail outlets across 15 cities in India. The company aims to extend across the country in around 200 towns and 48 cities this year end.