The consumer goods and retailing industry is growing drastically. Consumers are less demanding and less predictable than before and this led to the success of the global industry.

Here, success means engagement of customers or users or consumers across every channel and that too at all touch points. Other leading factors of the consumer goods and retailing industry are superior understanding of requirement of the consumer, thought leadership, predictable market, increased demand and supply in the market, use of advanced technology in the industry, affordable transportation, less expenditure in the maintenance, low cost raw materials and advanced delivery of raw material on the basis of credits.